Have a Purpose: The Holy Grail of Business & Life
By Paul Lechner, Esq., CPA — Lechner Law Office, P.C.
In the Arthurian legends, Percival, in his search for the Holy Grail, found he had to look for the innocent and adolescent part of himself for a cure. He had to remember to ask: “Whom does the Grail serve?” It’s a question all mankind has been asking. The victory of finding the Grail is a triumph for the spontaneity of your heart over the timidity that leads to an unimaginative life. When found, it gives the owner eternal fulfillment.
Why Purpose Matters in Business
There are many reasons people say they want to grow their business — more income, more freedom, more impact. But without a deeper sense of purpose, most of these goals ring hollow over time. Purpose is the engine that sustains effort when results are slow and setbacks occur. It’s what separates those who persist from those who quit.
Abraham Maslow’s hierarchy of needs describes the journey from survival to self-actualization. Most business owners operate at the survival or security levels — focused on revenue and stability. But the most fulfilled and most successful business owners operate from the top of the pyramid: purpose, contribution, and legacy.
Finding Your Grail
The work that feels meaningful to you is not accidental — it reflects your deepest values and strengths. The question “Whom does the Grail serve?” is really asking: who do you serve? Who benefits from your work? When you can answer that clearly, motivation becomes natural and sustainable.
At Lechner Law Group, our purpose is to provide the legal, tax, and financial structures that allow you to protect what you’ve built — and leave a lasting legacy. Our estate planning services are designed with exactly that in mind. We invite you to start that conversation with us.
Being proactive is the best way. Some say the future cannot be predicted — I say the way to predict your future is to create it.